September 10, 2010

Alex Bogusky tells all: Fast Company


Why don't Australian business magazines write more stories like this one, an expose of advertising executive Alex Bogusky, published this month in Fast Company?

The article debunks the myth that Bogusky is one of the world's most brilliant advertising creatives, instead painting a picture of a deceitful, dictatorial and terrifying entrepreneur - albeit a highly successful one. Anyone with an interest in advertising should read it.