I've been keeping an eye on the creative industries in Perth, WA for awhile now. As one of the most isolated cities in the world, Perth has long been considered a creative backwater, more famous for the stuff it digs out of the ground than for its creativity.
But a growing group of creative companies are making Perth's creativity known on a global stage. To name a few: Block (advertising & branding), CODA (architecture), f22 photography, Zekka & Testtube (fashion & design) ... they are all worth checking out.
I recently interviewed Marc Loveridge, founder of Adapptor, and have added him to my list of WA's most interesting creative players.
Marc believes the mobile internet is changing the definition of what it means to be ‘creative’. He says the biggest challenge of running a creative business is Perth is its transient workforce. He was a candid interviewee, and further proof that WA's creative sector is coming of age...
Read the interview here
