"The Design Integration Pilot is helping Australian manufacturing businesses transform through design, proving designers may become in demand as business strategists."
I recently wrote about the Design Integration Pilot, which is helping Australian manufacturing businesses transform through design. Similar initiatives have proven hugely successful in countries like the UK and New Zealand, so it's about time we got a program of our own - we'll need something to fall back on if our coal runs out.
In a nutshell, the DIP is a pilot program that unites designers and manufacturers in South Australia and New South Wales with the goal of driving innovation, profitability and global competitiveness.
As one interviewee told me: “Australia is experiencing a blind spot and a skills gap. I don’t think Australia’s tertiary education system gives sufficient emphasis to design as a problem-solving enterprise. We have to move away from defining ‘design’ as a product outcome, to seeing ‘design’ as a process.”
Designers of the future will have the opportunity to design not just products, logos and brands, but also business strategies, operational systems and business models.
Read the full article here
