"In 2004, urbanist Dr Ben Guy noticed that many urban infrastructure projects are constructed with little foresight into the human experience of how they will ultimately be used.
He wondered if the same technology behind computer games and animated Hollywood films could be employed to design better cities, and established Urban Circus – a company that creates simulation technology specifically for the infrastructure sector.
Urban Circus’ flagship product is ‘UC Engine’ – a platform that enables architects, engineers and decision-makers to virtually walk, fly or drive around designs before they are built. By creating intuitive simulations of bridges, roads, highways and neighbourhoods, clients can improve the quality of their designs and avoid costly construction mistakes..."
To read the full interview with Dr Ben Guy, click here
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