Last week I met Steve Henry, who was in Tokyo as Grand Jury President of this year's ADFEST Lotus Awards. I asked him about his vision for HHCL, which was one of the world's most awarded agencies in the '90s, famous for producing offbeat campaigns for brands like Pot Noodle.
Steve says HHCL had an almost perverse desire to break all the rules, "but hopefully with enough intelligence to make sure we were breaking the right rules." It worked for more than 15 years, until the agency sold to WPP and ultimately closed.
Steve was impeccably British and charming all week (although surely someone who has such a perversion for rule-breaking must have a darker side lurking beneath the surface!)
My interview is published here.
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