Last year I worked with Frost* Design to write a magazine and website promoting Central Park - a property development that will transform the old Carlton United Breweries site in Chippendale, Sydney into "a $2 billion urban village with a beautiful, spacious park at its heart".
There was lots to write, but I have to say it was amazing to be involved in promoting a development that will transform the city so visibly. Frost* have given Central Park a vibrant brand identity to reflect Sydney's own vibrancy, and photographer Ant Geernaert did an incredible job capturing the faces of the inner-city.
Designed by starchitects including Jean Nouvel, Sir Norman Foster and local talents Richard Johnson, Alec Tzannes and Tim Greer, with a vertical garden by French botanist Patrick Blanc, Central Park aims to raise the benchmark for sustainable living not just here but globally. It replaces an industrial, drab corner of the city (Broadway has never been Sydney's prettiest strip) with a new hub for living, working and playing.
One Central Park, which will be covered in native Australian plants and vines, is now under construction.
You can visit the Central Park website here
No comments:
Post a Comment