Often when I interview interesting retailers and designers I accidentally buy their products.
Claire Inc is a good example... Belinda Humphris founded online vintage store Claire Inc in 2009, and it already has a global following thanks to a smart web marketing strategy.
Humphris first began selling second-hand clothes on eBay to fund her university studies, never imagining her hobby would later become a fully-fledged business.
Buoyed by the success of her eBay store, she decided to invest in a standalone online store, ClaireInc.com, a couple of years later.
By setting up an online store to sell vintage fashion from the 1980s and ’90s, Claire Inc now generates 50% of its sales overseas while 80% of its Australian customers are based in Sydney and Melbourne.
Without an online store, Claire Inc might never have caught the eye of influential fashion bloggers like Style Bubble in London, or attracted celebrity buyers like British singers Lily Allen and M.I.A.
Read my interview with Humphris here... While researching the story, I purchased a very excellent 1980s pencil skirt for the bargain price of $110 dollars.
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