Vietnamese fashion

I sometimes wonder what I might be like if I were born in another country. If I were raised in mid-west America, would I wear sneakers with jeans and a bum bag? Would I be less likely to know the capital cities of other countries?

My curiosity relates to my own identity as a Vietnamese Australian. Obviously where we’re born and how we grow up has a major impact on our tastes and aesthetics.

So, if I had grown up in Saigon, it’s entirely possible I might find this garment (above, featured in Vietnam Airline’s latest in-flight magazine) attractive. I’d probably be wearing mini-dresses with puffed sleeves, and shoes bespangled with sequins.

I love Vietnam (I'm typing this from the Sofitel Saigon), but I am also thankful that I grew up in a country that has a flourishing fashion industry.

I also wonder this: how can a country that designs such immaculate recipes (like the betal leaf-wrapped beef rolls served at the Temple Club… I salivate as I type) also design horrors like this one? I blame the Communists, who stamped out fashion wherever they raised their red flag. And yet, their propaganda is excellent. Ponder that.

Right Angle Studio: tips on being a 'Betapreneur'

I have always been impressed by Right Angle Studio and its founder, Barrie Barton, who is one of the cleverest young digital publishers in Australia.

I recently interviewed Barrie for CreativeInnovation, and you can read the story here

I've known Barrie for years and am always surprised at what he turns his hand to next... this year, it was launching a venue, The Pond in Sydney to promote Pure Blonde, and a hotel room to promote Victoria, called The Lost and Found Hotel. All this without losing Right Angle's focus on publishing (Right Angle publishes 'The Thousands' online city guides including twothousand.com.au and threethousand.com.au).

Right Angle's founders (and brothers), are the lovely, enviably intelligent and imaginative Chris and Barrie Barton. They belong to a new generation of entrepreneurs dubbed ‘Betapreneurs’ by UK trend-forecasters LS:N Global.

Betapreneurs rely on online communities to beta test ideas quickly and cost-effectively. If audiences respond well, those ideas are expanded. If not, they can be collapsed quickly, minimising losses. It's a far more efficient way of testing new market opportunities, and is made possible by digital technology.