How to make money from creative ideas...

Very few creative entrepreneurs have cracked the secret to monetising IP.

I recently interviewed 2 people who have: Tomek Archer, an industrial designer and musician from Melbourne; and Shainiel Deo, CEO of Halfbrick, a gaming company in Brisbane.

Tomek Archer (below left) is very switched on when it comes to licensing his furniture designs to international manufacturers. He's not precious about IP - instead he believes the more available you make your designs, the more likely you are to profit from them.

Shainiel Deo is running one of Australia's most successful independent gaming studios. Halfbrick used to rely on commissioned work until it introduced 'Halfbrick Fridays' (much like Google's '20% time') and began to develop its own games, like 'Fruit Ninja', which has been downloaded 3.5 million times and counting.

You can read Tomek Archer and Shainiel Deo's advice on IP on CreativeInnovation.net.au