February 1, 2011
Picnic Etiquette: six steps to a delightful afternoon
This summer, the National Gallery of Victoria has been hosting picnics in its sculpture garden – a darned delightful way of attracting patrons.
I love to picnic often and always, so last weekend in Melbourne I stopped in at the NGV and ordered a hamper with bubbles to enjoy with friends. I noticed this thoughtfully penned guide to picnic etiquette, which accompanied the menu - if only all marketing directors could commission such charming copy:
"the Basket
Even when lunching on a lawn in the city, one’s basket should give the impression of a day in the country. A good basket should be large enough to appear plentiful, but not so heavy that it makes one perspire.
the Blanket
To make the right impression, one needs the appropriate blanket. Laid flat, it should seat approximately four persons and, as you are in public, sleep only two. Colour should be chosen in accordance with one’s clothing.
the Perfect Spot
While arriving early does prevent one from being fashionably late, it can be necessary for securing the ideal location. Look for grass that is not damp underfoot, and sun and shade in equal measure.
the Refreshments
No need to overcomplicate this matter. Drinks simply need to be properly chilled and never-ending.
the Long Lunch
Remember, there is no such thing as a quick picnic.
the Conversation
Dull weather and dull conversation are the only two things that can ruin an afternoon picnic. Make sure to choose guests wisely and, if in need of inspiration, attend an exhibition prior."
Words by: Chris Barton, Right Angle
categories
copywriting
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