How to manage creative employees

I've met enough creative employees in my time as a design/advertising journalist to know they're not always easy to manage. People who are imaginative and full of ideas don't necessarily respond well to things that may detract from their creativity, like starting work on time, or wearing a suit and tie.

So, I recently put together this story about Creative Talent Management. I interviewed Patsy Peacock, CEO of fbi recruitment in Sydney and James McGrath, creative chairman at advertising agency Clemenger BBDO in Melbourne about what makes creative practitioners tick.

You can read the story on CreativeInnovation.net.au here

(Above: an illustration of Clemenger BBDO's creative department in Melbourne)