I have always been impressed by Right Angle Studio and its founder, Barrie Barton, who is one of the cleverest young digital publishers in Australia.
I recently interviewed Barrie for CreativeInnovation, and you can read the story here
I've known Barrie for years and am always surprised at what he turns his hand to next... this year, it was launching a venue, The Pond in Sydney to promote Pure Blonde, and a hotel room to promote Victoria, called The Lost and Found Hotel. All this without losing Right Angle's focus on publishing (Right Angle publishes 'The Thousands' online city guides including twothousand.com.au and threethousand.com.au).
Right Angle's founders (and brothers), are the lovely, enviably intelligent and imaginative Chris and Barrie Barton. They belong to a new generation of entrepreneurs dubbed ‘Betapreneurs’ by UK trend-forecasters LS:N Global.
Betapreneurs rely on online communities to beta test ideas quickly and cost-effectively. If audiences respond well, those ideas are expanded. If not, they can be collapsed quickly, minimising losses. It's a far more efficient way of testing new market opportunities, and is made possible by digital technology.
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