March 27, 2013

“Dear Volkswagen. I’m stuck in traffic and my ‘Smileage’ is zero.”

My second post as guest editor for Branded Arts Review is all about Volkswagen's new app, Smileage.

Smileage is the first cab off the rank in Google’s Art, Copy & Code project, and for this reason alone it’s worth checking out.

The app allows you to tag passengers, share photos, virtually ‘punch’ other cars, and lets friends keep track of your journey. I'm not convinced it's going to change the world, but you can decide for yourself...

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